Un Dos Tres Por Mi y Por Todxs Mis Amigxs
I am one of the three founding partners and “do it all” developers of this mexican brand.
The objective: Create happy clothes, persuit the inclusion of women troughout the supply chain in the fashion industry, promote fair wage for artisans and generate more sustainable production and consumption. We, as well, wanted to create an opportunity inside the business model to woman from a vulnerable and marginalized community to be independent and work.
For the ready to launch commercial photoshoot we wanted to transmit the values and powerful ideas within its garments. A statement of youth, not the age-related one, but the youth that enhances freedom and authentic self-expression, but mostly, the one that gives innocence a safe space, far away from the unfortunately common fear of not belonging.
